Deliverable: Logo, Business Card & T-shirt Design
Reena is a certified personal trainer specialised in weight loss and management. She does indoors and outdoor training sessions. Her favourite gym equipment is the kettle bell, therefore I used half a silhouette of the kettle bell to form her name initial R.
The logo is made simple and bold, with two contrasting colour 'black and red'. Red is her favourite colour and also the colour that goes well with her field of work, which requires a lot of energy, strength and determination.
Initial Design Sketches | Development: