Deliverable: Logo, Business Card & T-shirt Design
Reena is a certified personal trainer specialising in weight loss and management. She does indoor and outdoor training sessions. Her favourite gym equipment is the kettlebell, therefore I used half a silhouette of the kettlebell to form her name initial R.
The logo is made simple and bold, with two contrasting colours 'black and red'. Red is her favourite colour and also the colour that goes well with her field of work, which requires a lot of energy, strength and determination.
Initial Design Sketches | Development:
